Welcome to ERB | JAROCH
Sportmarketing: Game without limits?
Almost 50 interested guests were joining the ERB JAROCH Brand New Talk of March 3, 2011, in Zürich. Philippe Radel, Chief Operating Officer of WWP Weirather Wenzel & Partner LLC in Dornbirn was by way of a relaxed interview style with Thomas Hügi and Peter Beeli competently and insightfully illuminating the business of sports marketing. Impressively, he was illustrating the different roles of the event host, the marketer and the athletes within the value chain, without ignoring the spectateurs. Taking an alpine ski world championship as an example, Philipp Radel depicted the complexity of organising such an event from its kick-off meeting until the athletes being medalled, as well as the reasons for and the success with which enterprises get involved in sport sponsoring. The exciting talk was concluded at the subsequent buffet lunch, where the guests got closer in discussing.